Content includes the photographer and copy on one’s website, social media and overall presence either online or offline.
What makes the ‘great’ content different from the ‘good’ content? Well, quite simply, great content is content that goes that extra mile – for example; basic content may get read, good content may great read and shared, but great content is content that will get read, shared and talked about.
Forbes article here showcases the “6 Characteristics of Great Content” and I couldn’t agree more.
- It Engages
- It Provides Value
- It Shares Practice (or Business) Culture
- It Boosts Cloute
- It Demonstrates Passion
- It Strengthens Relationships